With the consistent improvement being experienced in all industries with tech, developing new and easier ways of doing things is fast becoming a norm. Oftentimes, the new solution is built on the principles of the functionality of the existent system. E-commerce platforms have revolutionized the concept of trading and commerce. It presented humans around the globe the channel to purchase goods virtually without stress. Recently, a new online trade solution has been pioneered in Headless Commerce. It is a more adventurous and interesting tweak to the eCommerce technology.
What is Headless Commerce?
As the name implies, headless commerce describes an eCommerce architecture where the front-end view layer is disintegrated from the back-end layer of functionality. This solution is aimed at digital commerce flexibility. In a headless commerce platform, the front end is the template or theme for user experience, and the back-end layer can be deployed for the front-end theme by developers. The backend layer manages all e-commerce operations on the network.
The Headless Commerce architecture
Over the years, the functions of UI & UX designers and developers have become more distinct. The creative team of designers focus on creating the best UI that give users unforgettable virtual experiences on the e-commerce platform while the developers are charged with the implementation of back-end API channels that ensure overall functionality.
Headless commerce back-end layer functionality hinges on APIs that are specifically adapted to the requirements of a headless commerce needs.
When a transaction is initiated on the front-end layer, requests are sent through the layers by the network implemented APIs. In simple terms, when users proceed to initiate a transaction on their device, the front-end layer of the headless commerce system transfers the requests to the back-end application layers to complete the transaction. The eCommerce platforms provide the content, collections of goods, and the preferred payment gateway for transactions. After transaction processing at the back-end application layer, a confirmation message is transferred through the implemented APIs to the e-commerce layer at the front end.
Impact of Headless Commerce on digital sales
Competitive flexibility
In the traditional e-commerce platforms, the front-end and back-end layers are closely connected, making the process of customization very difficult. More so, any user interface (UI) change requires a back-end update, making the whole update process cumbersome. Headless commerce establishes the stand-alone of the front-end and back-end layers making updates on each distinctive part easy. The ease of change headless commerce offers, allows digital stores to stay updated and competitive with endless design capabilities.
Improved user experience
In the current online commerce space, many websites are fast losing the ease of navigation a website should offer. However, changing the interface is a difficult task due to the interconnection between the front-end and back-end layers. Headless commerce enables a frequent update of the front-end layer without having to worry about impacting your web store’s performance.
Market trend participation
If there’s a hot trend in the e-commerce space, headless commerce eases the process of transition from the current state of the platform to the new trend. Additionally, headless commerce makes it easy for businesses to react to a new market trend at the minimum cost.
Leveling up through Headless Commerce
Investing in headless commerce is a worthwhile investment in 2021. The flexibility headless commerce offers digital businesses cannot be over-emphasized. It is the final step into digitization for eCommerce platforms. More so, it will revolutionize digital business as the product layer (front-end) can be deployed into mobile devices easing the process of shopping. It is the future of ecommerce.
Headless commerce facilitates brand-customer relationships as the interfaces can be customized to suit user requirements. The trend of users getting tired of the boring interface of many e-commerce platforms is rapidly ending. Headless commerce will involve the best product interface that helps to build a large base of loyal customers. Headless commerce has all the vital features needed to revolutionize the operations of eCommerce. As a digital business owner, implementing headless commerce into your system is a no-brainer.
